Yokes Fresh Market was recently honored by Certified Hereford Beef for their dedication to the Certified Hereford Beef brand. Yokes was one of five business to get the award. CHB says Yoke’s Fresh Market has consistently been a top volume retailer for Certified Hereford Beef, marketing and promoting the brand. The employee-owned, retail grocery chain has 17 locations across Washington and Idaho, and opened its first location in 1946.
Yoke’s became a Certified Hereford Beef partner in 2015.
“Once again, this year has been one of growth and transformation for Certified Hereford Beef as we move our brand forward to a new era of success,” said Amari Seiferman, Certified Hereford Beef president and CEO. “Our accomplishments are due to the support from our valuable partners who diligently market, promote and sell our premium Certified Hereford Beef, produced by our network of more than 7,000 Hereford farm and ranch families.”
Other winners include:
National Beef Packing
National Beef Packing was named the 2018 Packer of the Year. A brand partner since 2003, National Beef has consistently increased the sales and distribution of Certified Hereford Beef product each year. In 2018, they launched a new Certified Hereford Beef marketing campaign targeting their customers to increase recognition of and to ultimately grow the Certified Hereford Beef brand.
Sysco Nashville was honored as the 2018 Foodservice Distributor of the Year and consistently ranks as one of the top Certified Hereford Beef foodservice distributors each month. Sysco Nashville was also honored as a member of the CHB 10 million pound club.
The inaugural Marketer of the Year award was presented to Sysco Virginia to honor the foodservice distributor’s dedication to promoting the Certified Hereford Beef brand at the highest level. A proud supporter of the brand, Sysco Virginia has taken an innovative lead in marketing the Certified Hereford Beef program to its customers.
Chef Jonathan Scinto
Chef Jonathan Scinto is a celebrity chef who has been seen on Food Network’s “Chopped” and “Master Chef” and has promoted the Certified Hereford Beefbrand at food events across the nation. He has shown a passion for the brand and a desire to educate consumers about the premium eating experience produced by America’s Hereford farmers and ranchers. This November, he will compete with Certified Hereford Beef products at the World Food Championship competition in Alabama. Chef Jonathan was honored as the 2018 Chef Brand Ambassador.
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