Members of the Cattlemen’s Beef Board recently took a trip with the USMEF to check in Asia markets, and get an update on exporting American products to some of the fastest growing markets in the world. CBB chairman, Joan Ruskamp, a Nebraska producer says her first trip to Asia was eye opening and encouraging. She said it was revealing to see all of the hard work taking place in China.
“A lot of relationship building, a lot of trust building, with folks there who will use our products. And in Japan, we got to see, that reward paid off, that USMEF was doing 20 to 30 years ago, and the steps that it took, and what a relationship we have already with the Japanese.”
CBB CEO Scott Stuart said he’s encouraged to think where U.S. Beef products could go into the future.
“The Chinese market being a very young markets for U.S. beef, it’s very interesting to see the excitement of those importers now that U.S. beef is becoming more available. Conversely, when you look at Japan, which is our largest export market for U.S. beef, the way that it’s been accepted and embraced is just phenomenal.”
Both Ruskamp and Stuart said American cattle producers should feel good about the progress that’s been made in Asia, and what the future holds in store.
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